#BeKind21: #KindnessMatters

September 14, 2019
This story took place in United States

Today’s #BeKind21 message is brought to you by our partners at UNESCO MGIEP.

UNESCO MGIEP has recently launched #KindnessMatters, a global campaign which aims to create a culture of peace, promote kindness, and highlight the power of Acts of Kindness in bringing about change. The purpose of #KindnessMatters is to mobilize the world’s youth to achieve the 17 Sustainable Development Goals (SDGs) through transformative acts of kindness.

Together, we will:

  1. Create a positive culture of kindness, showing how it can help to achieve the SDGs,
  2. Provide a comprehensive, independent, fun, and engaging pathway for youth to demonstrate how an act of kindness is a non-trivial task,
  3. And show that being kind is “cool”.

The #KindnessMatters campaign also aims to identify unsung heroes who are doing amazing path-breaking work to achieve the SDGs. We will provide them global exposure and build their capacities through a series of events we have planned this year. The campaign specifically targets young people aged 15-35 to achieve the SDGs through their acts of kindness.

For more details, visit: https://mgiep.unesco.org/kindness
To submit your story, go to: https://unesco-mgiep.typeform.com/to/LhkYPy

Your kindness challenge today: Share your story on the power of kindness.

In Kindness,


P.S. Invite a friend to join the challenge: bornthisway.foundation/bekind21.