Today’s #BeKind21 message is brought to you by our partners at UNESCO MGIEP.
UNESCO MGIEP has recently launched #KindnessMatters, a global campaign which aims to create a culture of peace, promote kindness, and highlight the power of Acts of Kindness in bringing about change. The purpose of #KindnessMatters is to mobilize the world’s youth to achieve the 17 Sustainable Development Goals (SDGs) through transformative acts of kindness.
Together, we will:
- Create a positive culture of kindness, showing how it can help to achieve the SDGs,
- Provide a comprehensive, independent, fun, and engaging pathway for youth to demonstrate how an act of kindness is a non-trivial task,
- And show that being kind is “cool”.
The #KindnessMatters campaign also aims to identify unsung heroes who are doing amazing path-breaking work to achieve the SDGs. We will provide them global exposure and build their capacities through a series of events we have planned this year. The campaign specifically targets young people aged 15-35 to achieve the SDGs through their acts of kindness.
Your kindness challenge today: Share your story on the power of kindness.
P.S. Invite a friend to join the challenge: bornthisway.foundation/