Every week, PleasantlyTwstd brings their community together on Twitch for an evening of activism, game design, and shenanigans. As a content creator and member of the team at Tiltify, Twstd is dedicated to creating a safe space and spreading kindness online. However, when everyone has the ability to participate in an open chat, directly message, or leave a comment on social media, creators like Twstd also know how challenging it can be to navigate negativity online.
Whether you’re a seasoned Twitch streamer or are in the early phases of building your TikTok community, it’s important to build a strategy to tackle injustice and maintain a safe, inclusive environment online. At Tiltify – a digital fundraising platform that gives creators the tools they need to raise money for social causes they care about – the team follows these three rules when managing communities online.
1) Enforce Community Guidelines: Building an online community is hard work, as you must actively ensure that rules are applied consistently and fairly and that everyone agrees to abide by them. While social media platforms have standard community guidelines for users to follow, it is also important to take the time to create community guidelines of your own that reflect your values and vision. Reflect on your core values and explore ways that you can incorporate those values into your daily content and conversations. Whether you’re creating a Facebook group or Discord server, asking users to agree to your community guidelines before joining will help establish trust, encourage kindness, and promote inclusivity.
2) Lead By Example: When building communities online, always remember that you are in a leadership position and have a responsibility to create a safe and welcoming environment. By creating inclusive content and showing up authentically, you will begin creating a foundation of trust and kindness for others to build upon.
While establishing norms of kindness and positivity can help filter out negativity, there will also be circumstances in which hatred, ignorance, and injustice leak into your channels. In these moments, it is important to hold yourself and others accountable by actively speaking up. Create an action plan to help ensure that you and your community members can respond quickly and stop intolerable behavior. You can also turn to moderators for support and familiarize yourself with tools to help curate your community.
3) Be An Advocate: Your leadership role as a content creator gives you an opportunity to advocate for social causes and nonprofit organizations that are making a positive impact in communities around the world. Educate your community on various organizations and provide them with actional guidance that will empower them to make a positive difference. Platforms like Tiltify make it easy for creators to support thousands of nonprofit organizations that are tackling global issues ranging from poverty and climate change, to human trafficking and racism. With unique integrations across platforms like TikTok, Twitch, and YouTube, and fun incentives for both fundraisers and donors, Tiltify helps creators engage their communities while raising millions of dollars for nonprofits. Fundraising and advocating for nonprofit organizations will demonstrate your commitment to making a positive impact while inspiring your audience to recognize their ability to create positive change.