#KindMonsters, Unite!

February 19, 2016

As our fans can attest, being a monster isn’t always a bad thing. In fact, it can be awesome.

That’s why we’re so excited to announce our #KindMonsters movement with Monster High. Together, we’re launching a new Monster High doll and a year-long campaign to promote kindness and acceptance.

We kicked off last week at the New York City Toy Fair, where we unveiled our Kindness Pledge and Monster High showed off their plans for a new doll. In fall 2016, Monster High will release a new Monster, designed by Lady Gaga and her sister, Natali Germanotta. Based off a character from the “Born This Way” music video, this new Monster High student is all about encouraging bravery, honesty, and kindness. A portion of the proceeds will benefit the foundation and help us build a kinder, braver world.


Building off of the successes of our prior partnerships with great groups like LIFE IS GOOD and Exploring the Arts, we’re looking forward to igniting a new movement to change the world with our Monster High friends. But we can’t do this alone.

You can join the movement by signing the pledge and promising to be one of our #KindMonsters. We’ve committed to kindness online and offline. We’re ready to practice kindness every day. And we want YOU to join us by pledging here:


This is just the first part of an exciting campaign. We have more news on the way so stay tuned for updates – and in the meantime, share the pledge with your friends!

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