We Scored a Touchdown for Kindness!

March 07, 2017

Our Born This Way Foundation team is so excited to announce that the winners of our Kick Off for Kindness campaign have been selected! We received so many amazing entries and we want to sincerely thank each and every one of you for your amazing acts of kindness!

Our five winning Watch Party hosts went above and beyond in using the Big Game as an opportunity to spread kindness in their communities! In New Jersey, one winner hosted a “Souper” Bowl Party where party goers collected over 150 pounds of food for homeless people in their community. Another in Massachusetts collected blankets as well as clothing items such as hats, coats, and gloves, so that the homeless in their community can stay warm.

One winner and their guests spent time before the Big Game volunteering at animal and homeless shelters, and then came together on game day to write letters to those who they met while another party spent the day creating snack packs and hygiene bags for their local shelters.

We were blown away by ALL of the acts of kindness that were submitted and love how many people turned out to help us make the Super Bowl so kind! But just because the parties are over doesn’t mean the acts of kindness need to stop!

Please continue to share your every day acts of kindness with us on Twitter and Instagram by using #YearOfKindness, so we can make 2017 the kindest year yet!

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